Facts about BBC Radio 1
BBC Radio 1 is a British radio station operated by the British Broadcasting Corporation which also broadcasts internationally,
FM radio - Radio 1 is between 97-99 FM in the UK.
DAB radio is digital so no crackly reception!
Funded by the government, publicly funded
24 hour broadcast
Demographic 15-29
Nick Grimshaw then Greg James
9.4 million listeners a week
What is Public Service Broadcasting?
In the United Kingdom, the
term "public
service broadcasting"
refers to broadcasting
intended for public benefit rather than to serve purely
commercial interests.
£150 for coloured tv license, £50 for monochrome tv license
Product and Distribution
The Radio 1 Breakfast Show with Greg James is broadcast weekdays from 06.30-10.00 am.
Radio 1
Social Interaction
Concert tickets
Social media accounts which have the latest updates and gossips
Pub stories
Manning the phone
Call ins
Competitons
Quizzes
All of these make you feel like you are part of the show as it is interactive and gets everyone
involved.
Funding
Maintaining audience
the arrival of streaming services.
The Breakfast Show has been losing audience numbers year-on-year since Grimshaw took over (see
above) but Grimshaw was brought in especially to develop larger audiences in its target range of 15
29 and shed the over 30s
Essay
Radio 1 breakfast show is a British radio station operated by the British Broadcasting Corporation which also broadcasts internationally. It broadcasts weekdays from 06:30-10:00 am with Greg James, who is the 16th presenter. The breakfast show has been running since 1967. It is a broadcast on FM, DAB, Freeview, Virgin, Sky or online via player where it can be heard live or streamed for 30 days.
The target audience for the breakfast show is on the decline. This is down to the fact that there is no streaming service which would obviously put 15-29 year olds off as they live on social media.
42% of 15-24 year olds on social media follow their chosen radio station pages, compared to 31% of those aged 25 or older.
Youtube: radio 1 has 3.5m subscribers compared to Radio 2's 42,069
Facebook: 2.55m likes compared to Radio 2 633,053
Radio 2 may have higher listening figures for it's live shows, but the reach for Radio 1 is much higher on social media than Radio 2 because its audience is younger
The reason Radio 1 has so many social media followers is because its producing content that works on Youtube and on social media, such as: famous guests, games: innuendo bingo, insults, carpool karaoke
Under 18 not listening to radio
No streaming service
More technology such as iplayer
Social media: gossip, videos
jokes
celeb content
phone ins
Losing audience numbers year on year since Grimshaw took over, but he was brought in to develop a larger audience in the range of 15-20
£150 for coloured tv license, £50 for monochrome tv license
Product and Distribution
The Radio 1 Breakfast Show with Greg James is broadcast weekdays from 06.30-10.00 am.
The Breakfast
Show has been running since 1967, but Greg James took over
as the 16th
presenter
in 2018.
in 2018.
BBC Radio
1 is broadcast on FM, DAB, Freeview, Freesat, Virgin, Sky, or online via BBC Radio Player
(including via the phone or tablet app) where it can be heard live or streamed for 30 days.
(including via the phone or tablet app) where it can be heard live or streamed for 30 days.
It is
produced by the BBC from its own studios at Broadcasting House
in London.
There’s
a
useful BBC Academy podcast (with transcript) about how the programme is produced
http://www.bbc.co.uk/academy/articles/art20170619095219011
http://www.bbc.co.uk/academy/articles/art20170619095219011
The
music is largely playlisted –
what is going to be played
on daytime
Radio 1 is decided by a
committee; they choose around 40 records each week for repeated daytime play
committee; they choose around 40 records each week for repeated daytime play
(A-list
records get 25 plays a week, B-list 15, and C-list eight
to 10).
Radio 1
Educate: Theresa May and Brexit plan, robot landing on mars. The educational part was more
pointed towards the older generation because they understand what is going on
pointed towards the older generation because they understand what is going on
Inform: strictly come dancing, 500 migrants, 3 minute coverage, sports news, transport fare crisis,
New Zealand whales on beach, John richardson [phone], rapist escaped prison, needles in
strawberries, cricket
New Zealand whales on beach, John richardson [phone], rapist escaped prison, needles in
strawberries, cricket
Entertain: funny voices, new music, laughing, merry christmas magpie, live calls [ man in the pub],
40% british artists, Simon quiz, different genres, new talent. This is more pointed towards the
younger generation because they are being funny, making you laugh and playing the new music
which the younger audience like to listen to
40% british artists, Simon quiz, different genres, new talent. This is more pointed towards the
younger generation because they are being funny, making you laugh and playing the new music
which the younger audience like to listen to
Age: new music for younger audience, news for the older audience. A lot of genres get played which
then appeals to the different ages that listen to the radio.
then appeals to the different ages that listen to the radio.
Gender: talk about strictly which could link to women, Brexit for the older audience
Ethnicity: Cardi B and Tyga. Radio 1 has different ethinictys playing on their radio which shows it isnt
just a UK radio station.
How audiences are grouped and categorised by media industries
Male, 28, manual worker, listens to R1 BS on his way to work, (football fanatic and loves comedy)
just a UK radio station.
How audiences are grouped and categorised by media industries
When
you review the set program you will need to identify how the Producers/R 1
develops its content to meet the needs of the target demographic
Gender:
Males,
Females
Age 15 - 29
Ethnicity consider all ethnicities reflected in Britain
Region consider news content/competitions and how it suits a UK audience
Socio-economic: consider how content might be more suited towards an audience ranging fro
C1 E.
Age 15 - 29
Ethnicity consider all ethnicities reflected in Britain
Region consider news content/competitions and how it suits a UK audience
Socio-economic: consider how content might be more suited towards an audience ranging fro
C1 E.
Male, 28, manual worker, listens to R1 BS on his way to work, (football fanatic and loves comedy)
football news/ updates and sport news will appeal to him as he is a fanatic. The merry christmas
magpie keeps playing which will make him laugh. Pub stories are being told which would appeal to a
28 year old male as they go down the pub. They have quizzes which he could get involved with on
his way to work.
magpie keeps playing which will make him laugh. Pub stories are being told which would appeal to a
28 year old male as they go down the pub. They have quizzes which he could get involved with on
his way to work.
Female
17, student, listens to R1 BS via podcast and on way to college in car (loves
pop music,
enjoys going to festivals).
enjoys going to festivals).
Latest songs will appeal to her as she loves pop music and festival music which is what is played on
the radio. Easy to listen to on the way to college. Fun and light atmosphere to start the day.
They advertise festival and concert tickets so she will never miss out
the radio. Easy to listen to on the way to college. Fun and light atmosphere to start the day.
They advertise festival and concert tickets so she will never miss out
(1930’s) Hypodermic Needle Model
Audiences are passive
Easily
led, influenced & manipulated
Gullible,
sheep-like fashion-followers
Media consumption influences the
attitudes and behaviour of audiences.
People
were assumed to be "uniformly controlled by their biologically based
'instincts' and that they
react more or less uniformly to whatever 'stimuli'
came along”
the
"Hypodermic Needle Model" uses the same idea of the
"shooting" paradigm. It suggests that the
media injects its messages
straight into the passive audience
Sometimes
called ‘magic bullet’ theory
Linked
to propaganda & advertising (e.g.
Nazi propoganda, H.g.
Wells war of the world.
Audience response models
Information and Education –
the viewer wants to acquire information, knowledge and
understanding by
watching programmes like
The News or Documentaries.
Entertainment –
Viewers watch programmes for
enjoyment.
Personal Identity -
Viewers can recognise a
person or product, role models that reflect similar values
to themselves and
mimic or copy some of their characteristics.
Integration and social interaction –
the ability for media products to produce a topic of conversation
between
people. For example who is the best contestant on The X-factor who which was
the best
goal shown on Match of the day.
Escapism – Computer games and action films let
viewers escape their real lives and imagine
themselves in those situations
he
uses and gratifications theory assumes the audience chooses what it wants to
watch for five
different reasons.
Social Interaction
Concert tickets
Social media accounts which have the latest updates and gossips
Pub stories
Manning the phone
Call ins
Competitons
Quizzes
All of these make you feel like you are part of the show as it is interactive and gets everyone
involved.
The
programme
often has the audience on the phone, Greg James encourages listeners to Phone
in
and interact with guests
Producers
select Tweets from listeners enabling their voice to be heard on national
radio.
Weekly
Quizzes engage listeners to repeat
listen throughout the week.
Social
Media is one obvious way that the audience is
interacting with the program,
even
if most of
this interaction is not ‘heard’ within the program
itself
it shapes the nature of the program and
the
involvement gains and keeps that audience. The Radio 1 Service License
2016
is clear that this is
the whole function of their social media outlets
Funding
Radio 1
Is
funded by the Television license fee. In 2016/17 Radio 1 had a budget of £34.7
million
The
high level of funding available to R1 influences the quality of the programmes
Radio
1 are able to host special events (concerts, competitions etc.).
Radio
1 use this revenue to ensure that
Program
content is high (guests, quizzes concerts ), quality production.
Can
fund Social Media sites (twitter, Facebook, Youtube, etc)
Commercial radios
Capital
Radio and Radio X have a distinctive content
linked to their Target audiences
Radio
X funded by advertising revenue
Annual
budget is unknown but is significantly less than Radio 1
Radio
X and capital Radio struggle to match Radio 1 for quality of production and the
availability
audience interaction via social media.
Maintaining audience
The Show’s audiences are declining – as are the audiences for BBC Radio 1 as a
whole. As the BBC’s
Media Centre posted on
26
October
2017: ‘BBC Radio 1 posted a reach of 10.5m listeners aged 10+
(from
... 10.9m last year) and the Radio 1 Breakfast
Show
with
Nick
the
station
has 9.7 million listeners aged 15+ (from 9.59m last quarter and 9.87m last
year) while
Reaching audiences
People aged between 15-24 listened to just over 14 hours of radio per week last
year - seven hours
less than the average adult, and 15% less than they did a
decade earlier, according to broadcasting
regulator Ofcom.
Radio
1 is
suffering because its core audience is turning away from live radio. This is
largely thanks tothe arrival of streaming services.
The Breakfast Show has been losing audience numbers year-on-year since Grimshaw took over (see
above) but Grimshaw was brought in especially to develop larger audiences in its target range of 15
29 and shed the over 30s
Why are Radio 1 listeners shrinking?
What is Radio 1 doing to try to increase audience listening?
Right now, Radio 1 doesn’t have that streaming service, so it’s targeting its 15- to 29-year
old demographic elsewhere online, because they’re aware that 42% of 15- to 24-year-olds
on social media follow their chosen radio station’s social pages, compared to 31% of those
aged 25 or older. On YouTube, Radio 1 has 3.5m subscribers compared to Radio 2’s paltry
42,069. Radio 1 has 2.55m Facebook likes compared to Radio 2’s 633,053. Radio 2 may
have higher listening figures for its live shows, but the reach of Radio 1 – particularly with
viral content – is much higher on social media than it is for Radio 2, and that’s because its
audience is younger. In your face, Radio 2!
Alongside the 10.5m listeners, our YouTube videos have received over 1.4 billion views and
we have 8.7m followers across social media.” The reason Radio 1 has so many social
media followers is because it’s producing content that works on YouTube and on social
media as well as on radio. These things are funny, they’re usually video-based, and they
just happen to act as breadcrumbs that entice people on social media to tune in. When it
gets famous guests, Radio 1 plays games like Innuendo Bingo or Playground Insults that
are rivalling Carpool Karaoke
Under 18s not listening to radio
No streaming service
More technology such as youtube and iplayer
Social media- marketing, videos, gossip
Trending jokes
Celebrity content
Gaming- innuendo, carpool karok
Phone ins
Radio X
G- Male
E- White
A- 25-44
R- British
S- C2-E
How
is this reflected in the type of hosts used?
What
is the impact of Chris Moyles in
joining the radio station?
Within minutes, he had been casually homophobic and sexually demeaning. Even if he’s a reformed character now, sexism isn’t only about explicit comments – exclusion is as much a part of it.
What
kind of adverts are shown, how does this suit the demographic?
Is
the Radio station likely to be offensive to certain groups?
Feminists
In
what way is diversity limited as evident in the show hosts and type of music
aired?
Older generation
Consider
the Radio 1 Breakfast show in what way is PSB broadcasting a more inclusive
environment compared to
Radio X?
Essay
Radio 1 breakfast show is a British radio station operated by the British Broadcasting Corporation which also broadcasts internationally. It broadcasts weekdays from 06:30-10:00 am with Greg James, who is the 16th presenter. The breakfast show has been running since 1967. It is a broadcast on FM, DAB, Freeview, Virgin, Sky or online via player where it can be heard live or streamed for 30 days.
The target audience for the breakfast show is on the decline. This is down to the fact that there is no streaming service which would obviously put 15-29 year olds off as they live on social media.
42% of 15-24 year olds on social media follow their chosen radio station pages, compared to 31% of those aged 25 or older.
Youtube: radio 1 has 3.5m subscribers compared to Radio 2's 42,069
Facebook: 2.55m likes compared to Radio 2 633,053
Radio 2 may have higher listening figures for it's live shows, but the reach for Radio 1 is much higher on social media than Radio 2 because its audience is younger
The reason Radio 1 has so many social media followers is because its producing content that works on Youtube and on social media, such as: famous guests, games: innuendo bingo, insults, carpool karaoke
Under 18 not listening to radio
No streaming service
More technology such as iplayer
Social media: gossip, videos
jokes
celeb content
phone ins
Losing audience numbers year on year since Grimshaw took over, but he was brought in to develop a larger audience in the range of 15-20
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