Task 7:
You will create an essay:
You will analyse the media language and media
representation of the xxx issue of the Big Issue “In Bob we trust” . To what extent does the Magazine diverge
from mainstream/rightwing depictions of the poor/homeless. Why is the magazines remit an important
factor in the way the magazine represents homelessness? Discuss the social and political context of
homelessness…Discuss
the impact of homelessness in Britain today from your research.
Word count minimum 750
The Big Issue is one of UK's leading social businesses and exists to offer homeless people, or
individuals at risk, the opportunity to earn a legitimate income. They offer vendors opportunities of a
life and seek to empower them through their finances and beyond; be it securing a safe place to live,
reconnecting with loved ones, tackling health issues or embarking on training and development
opportunities. They aim to maximise the success of each vendor's selling career and engage them
with opportunities to address the issues that have bought them to us in the first instance or issues that have arisen as a result of their experiences of poverty, social and financial exclusion. Vendors buy the Big Issue for £1.25 and sell it for £2.50. The tag line is " A hand up, not a hand out"
James Bowen was a recovering addict when he took in a stray cat named Bob. The ginger cat helped turn his life around, which led to a best seller and a major feature film. Bob the cat symbolises hope because James was homeless and was giving up until a stray cat kept following him around until James took him in, and they became best friends. This suggests that there is always hope and that no one is really on their own, even in the darkest of times. A social worker helped him to get him off the streets and into housing which also shows there is still good in the world and that not everyone turns away from someone in need of help.
individuals at risk, the opportunity to earn a legitimate income. They offer vendors opportunities of a
life and seek to empower them through their finances and beyond; be it securing a safe place to live,
reconnecting with loved ones, tackling health issues or embarking on training and development
opportunities. They aim to maximise the success of each vendor's selling career and engage them
with opportunities to address the issues that have bought them to us in the first instance or issues that have arisen as a result of their experiences of poverty, social and financial exclusion. Vendors buy the Big Issue for £1.25 and sell it for £2.50. The tag line is " A hand up, not a hand out"
James Bowen was a recovering addict when he took in a stray cat named Bob. The ginger cat helped turn his life around, which led to a best seller and a major feature film. Bob the cat symbolises hope because James was homeless and was giving up until a stray cat kept following him around until James took him in, and they became best friends. This suggests that there is always hope and that no one is really on their own, even in the darkest of times. A social worker helped him to get him off the streets and into housing which also shows there is still good in the world and that not everyone turns away from someone in need of help.
" In Bob we trust" has a link to the US Dollar "In God we trust". This symbolises that Bob is
associated with God which infers he has a supernatural power and in times of need, he is there to help
people and give them hope and a light at the end of the tunnel. Just as James' life couldn't get any
worse, Bob came as a miracle and changed that completely. The front cover of the Big Issue has
been done on a wide shot which therefore shows all of Bob and where he is, and the bright, saturated
yellow will attract any audience straight away as it is the part that stands out first. This contrasts with
the dark colour for the background. This could represent that in the dullest of times, there is light and
hope. The slogan "In Bob we trust" makes it memorable because it has links to the US dollar and
God. They would have wanted to make it memorable for when the vendors are selling them, trying to
make as much money as possible. The mode of address for the cat is very direct as he looking
straight at us which makes it seem quite personal because it could reflect that they are relying on us to
buy the magazine, and help someone out. It also lures people in as Bob, the famous cat, is looking at
us straight. Bob is in the centre of the Big Issue which shows he is most important and what people
will want to read about.
associated with God which infers he has a supernatural power and in times of need, he is there to help
people and give them hope and a light at the end of the tunnel. Just as James' life couldn't get any
worse, Bob came as a miracle and changed that completely. The front cover of the Big Issue has
been done on a wide shot which therefore shows all of Bob and where he is, and the bright, saturated
yellow will attract any audience straight away as it is the part that stands out first. This contrasts with
the dark colour for the background. This could represent that in the dullest of times, there is light and
hope. The slogan "In Bob we trust" makes it memorable because it has links to the US dollar and
God. They would have wanted to make it memorable for when the vendors are selling them, trying to
make as much money as possible. The mode of address for the cat is very direct as he looking
straight at us which makes it seem quite personal because it could reflect that they are relying on us to
buy the magazine, and help someone out. It also lures people in as Bob, the famous cat, is looking at
us straight. Bob is in the centre of the Big Issue which shows he is most important and what people
will want to read about.
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