Print media- The Big Issue

Print Media- The Big Issue

Aim: Demonstrate an ability to analyse the media language and representations associated with a Print media text (Big Issue Magazine)  

•Recognise, (know) the stereotypes associated with the working class poor and unemployed.

•Recognise (know) how to analyse a print media text.

•Present (Show) Analysis of Big Issue front cover using textual analysis.

Analysing print adverts

Media Language: Colour, type of shot, angle, focus, depth of field, mise en scene, realism, narrative, use of text, font design, layout and mode of address

Media Representation: Who/what, how they are represented, disability, race, class, age, gender, ethnicity, sexuality and themes/ messages

Saturated yellow to attract audience

Mid shot as her top half is shown

Low angle as the camera is facing up

Clear focus as its focusing on the woman

Body language is seductive as she is posing 

Direct mode of address as she is looking straight

Coverline is rhetorical question and large

Toned body and emphasis on the features

Parts of her body is glowing 

She is advertising protein bars, eventhough the 

protein logo is tiny in the corner

Realistic however it has been photoshopped to tone her

Could be seen to be sexualising women as she is standing half naked promoting a protein bar, which is however the tiniest part of the advert

Task 2: The Big Issue

The Big Issue is one of UK's leading social businesses and exists to offer homeless people, or individuals at risk, the opportunity to earn a legitimate income. They offer vendors opportunities of a life and seek to empower them through their finances and beyond; be it securing a safe place to live, reconnecting with loved ones, tackling health issues or embarking on training and development opportunities. We aim to maximise the success of each vendor's selling career and engage them with opportunities to address the issues that have bought them to us in the first instance or issues that have arisen as a result of their experiences of poverty, social and financial exclusion. Vendors buy the Big Issue for £1.25 and sell it for £2.50. The tag line is " A hand up, not a hand out"

Political Contexts

Left wing newspapers: will reflect the views of the political left.

Left Wing Politics : supports social equality and egalitarianism, often in opposition to social hierarchy and social inequality. ... "

Right wing newspapers: will reflect the views of the political right.

Right  Wing Politics: the political right opposes socialism and social democracy. Right-wing parties include conservatives, nationalists and on the far-right racists and fascists.

Egalitarianism: the principle that all people are equal and deserve equal rights and opportunities

Nationalists: an extreme form of patriotism marked by a feeling of superiority over other countries.

Fascists: a political system based on a very powerful leader, state control, and being extremely proud of country and race, and in which political opposition is not allowed a political system based on a very powerful leader, state control, and being extremely proud of country and race, and in which political opposition is not allowed

Left wing newspapers: The Daily Mirror, The Evening Standard, The Guardian

Right wing newspapers: The Daily Express, The Sun, The Times, The Telegraph, The Daily Mail

The truth about the Romanian beggars of Park Lane

Romanian beggars have been living in Marble Arch, on the streets trying to make a living. They could earn up to £100 a day from rich muslims giving them money. The police came and raided the squat and sent them home, free of charge which is wrong because  no one else gets a holiday for free. They are rumoured to be returning as they make more money over in England rather than Romania. 

Yards from the £700m Olympic Stadium, a tribe of homeless people live in a mall, fenced off from shoppers. Could there be a starker insight into the divide between Britain's haves and have nots?

Grooming gangs

Fights- broken bottle over head

4 regular people died- health complications

Mental health problems

Alcoholism

Substance abuse 

Prostitution 

Jeremy Corbyn says "scourge" of homelessness among armed forces veterans must end

6% of the population are veterans

End the veterans sleeping rough and give them free healthcare

to treat mental and physical issues

Help them get a new career

" In Bob we trust" has a link to the US Dollar "In God we trust"

Wider shot as it shows the cat's full body and the background 

Bright saturated yellow which attracts the audience straight away

Low angle shot as it is slightly looking up

The dark background with the lighter cat and bright yellow make it 

eyecatching

The slogan makes it memorable

Symbol of hope

Direct mode of address as the cat is looking straight at the camera

Bob in the centre as he is most important