Minecraft has universal appeal. It is useful to explore how such a game can appeal to different ages, genders and audiences from different social and cultural backgrounds.
The variety of different modes is certainly a contributing factor to the game’s success, but also the way in which audiences can control and shape their own worlds and create new identities through mods and altering textures, maps and craft kits.
The
introduction of Minecraft
Realms (2013) has tried to give the producers more control over the
distribution and circulation of the game since some pro-am consumers were
creating their own virtual spaces and hacks across illegitimate servers
Realms
is intended for use by small groups of
friends or as a family server
Interpretation it is a safe, secure
user space for the online community to play the game.
2015
– 2017 Microsoft offers
Minecraft:
Story Mode is an episodic point-and-click graphic adventure video game
Minecraft and
subsequent versions and variations of the game offers familiar pleasures to
existing fans (narrative features, open world gameplay etc.) along with new
elements to target a wider audience (e.g. Story Mode)
The creation
of Minecraft
Realms was a well-considered way to attract and encourage audiences to use the
game on dedicated servers
The interrelationship between media
technologies and patterns of consumption and response
YouTube,
Facebook and online fan communities has enabled Minecraft’s audience to have an active voice in its
ongoing production through detailed feedback and commentary on modifications
and beta tests. There are several niche forums that should also be investigated
across the internet.
The establishment of Minecraft
Marketplace is a great example of the industry listening to their audiences
(fans) and allowing
• the
trade of different maps, textures and ‘add ons’ in a legitimate setting. - Look up Minecraft Market Place and discuss the
opportunities for users to make money from their use of Minecraft
•The nature
of the game has also allowed audiences to learn new skills, such as
programming.
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