Health Check answers

Health Check Answers

Q: 1.   What is media?

Media is a way to communicate information from person to person. Modern media must go out to a lot of people, which means mass production

Q. 2. List at least 5 different types of media that exist from your timeline research task.

Phonogram, Phonograph, Alphabet, World Wide Web, Facebook

Q.3.   What is web 2.0? What does web 2.0 offers to consumers compared to web1.0.

Web 1.0 had limited communication, one direction. Very basic. Web 2.0 relates to user generated content enabling users to speak back using images and texts. Social media is the same as Web 2.0 but also enables communications with other users of the media.

Q.4 What is the four main elements used to analyse a music video/film/TV media text.

·      Editing

·      Camera work

·      Mise en scene

·      Sound

Q 5. In Prof. S. Hall’s theory on encoding and decoding there are three ways in which a media text can be decoded.   Describe them below

1.    – Preferred – this is when the text is read in the way the producer intended the text

2.    – Negotiated- compromise between the preferred text and the oppositional reading. The audience accepts the views of the producer

3.    – Oppositional- the audience rejects the producers preferred reading and creates their own reading of the text, usually the opposite of what the producer intended.

Q. 5 Define representations

Is how media texts deal with and present gender, age, ethnicity, national and regional identity, social issues and events to an audience

Q.6 Define stereotype

Assumptions that are held about a social group

Q. 7 Define counter-stereotype.

Focuses on positive elements of a group traditionally represented as bad. 

Q.8 Define working Class.

Individuals engaged in manual work, often having low levels of educational achievement. The classic, traditional working class jobs include heavy labouring and factory based work.

Q.9 list five media stereotypes associated with the working class

Drugs, low education, criminals/violence, council housing, common spoken/rude

Q. 10 list four black racial stereotypes.

Violent, loud, gang members, athletes

Q.11 identify the four stereotypes associated with Alvarado

Dangerous, humorous, exotic, pitied

Q.12 discuss Butsch theory on the representation of the working class (1992)

Working class portrayed as flawed individuals

Q.14. Discuss Newman (2006) theory on the representation of the working class

The working class are portrayed in a negative way constantly. Newman argues that there are very few situation comedies, television or drama which focuses on the everyday lives of working class who constitute a significant section of society.

Q.15 Shildrick and MacDonald (2007) suggested that the poor are underserving of sympathy(complete the sentence).