Representation of regional identity
Regional
Identity
refers to the part of the United Kingdom someone is from. It could refer
to a general area such a “North” or “South”, a
country such as “English” or “Scottish” or specific towns such as “London” or
“Manchester.”

Essex: often shown as being glamourous but cheap, footballer’s wives, lots of partying, being quite stupid

Essex: often shown as being glamourous but cheap, footballer’s wives, lots of partying, being quite stupid
South
England: often shown as being the centre of culture, modern, classy, clever,
sunny, richer, doing middle class jobs such as managers, etc.
Representation of class
Representations of poverty and underclass
Portrayal usually negative and stereotypical,
Portrayed in the form of statistics in news bulletin such as figures of
unemployment,
Recent media interest in the labelling of the poor such as “chavs”
which according to Shildrick and
MacDonald (2007) suggest that the poor are undeserving of sympathy,
Hayward and Yar
(2006) – the term chav is
used as an amusing term of abuse for young poor people
The word 'vile' puts a negative light on everyone that is part of the welfare system and it doesn't make you feel sorry for them as they should be working. That man is sat there with his six children, on benefits, not paying taxes when someone else is working 9 until 5 everyday, not on benefits and paying their tax so 'vile' people like the man on the image doesn't have to. By the newspapers describing them as 'vile products' makes it look like that families on benefits aren't humans and that they are nothing but objects.
needy and drain resources
anchorage between caption and image
demonisation of people unemployed and working class
benefits cheats and abuses the system
children wearing cheap clothes, father wearing adidas
Wide shot of council estate, associated with working class people- littered area
Fire
Police
Obsessed with partying
Drinking down the pub
Smoking- chain smoker, always with one in his hand. Using benefits to pay for them
Rude
Beer cans
Rough, cheap clothing
Knuckle dusters
Violent- toilet scene, fights
Flawed because he is an alcoholic and unemployed but he won't get a job with a drinking problem
All live together
Sexual behaviour- inappropriate
Rebellious- no respect
Camera work:
Slow motion
Zoom fast on faces
Follows them around
Shaky- reflects chaotic lifestyle
Editing:
One scene to the next
Dull colours
Sound:
Swearing- poor parenting skills
Accents
Music
Overall, by watching Shamless, you are left quite gobsmacked at how some families act and what
they do. They always have a beer in one hand which could represent that they have a drinking
problem, they are all chain smokers who are unemployed which shows that they spend their benefit
money on cigarettes and drinks and nothing else. The steretype of the working class being violent is
rude, is shown heavily throughout the scenes as they start fights, swear and shout eachother and hang
out outside of shops. The stereotypical council estate is shown to be in a littered area, in a dark setting
which suggests that it is not a nice place. They are rebellious with no respect and this is shown when
they start fires wherever they want.
Alvarado's Race Theory 1978
Four key themes in racial representation
-Exotic
-Dangerous
-Humorous
-Pitied
Black stereotypes
Become accustomed to seeing black people as successful athletes
Criminals/ black gangsters
Knife and gun crime
American hip hop music




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